What is Search Engine Optimization and How it works? – Types of SEO

SEO stands for Search Engine Optimization which is a technique or practice. SEO is use to increase quality and quantity of traffic to website through organic search engine results. Do know How it works? If your answer is no, then read this article. SEO is very important in ranking of any website or application for beginners.

What is Search Engine Optimization and How it works? - Types of SEO

How SEO works?

Whenever you use internet and search something through search engines like, Google, Yahoo, Bing etc; the search engine will show your required data and information which you are finding. Fox example, you have an educational website and want to increase your traffic. For this, you have to do Search Engine Optimization. Because there are thousand of educational websites on internet. When you search on internet, the search engine show results according to there domain authority, page authority, keyword density, social metrics, website ranking, web content etc.

Types of SEO

There are different types of Search Engine Optimization in the world but we will discuss only Off Page SEO, On Page SEO, Technical SEO, and YouTube SEO.

What is Search Engine Optimization and How it works? - Types of SEO

On Page SEO

The On-Page SEO is another kind of search engine optimization. In On Page SEO, you writes your web content including all of the things that your readers will see they visit your website. Effective On Page SEO is built on high quality and informative content with seo keywords. Here, A question raises that how we can target a suitable keyword. To target any keyword, we seo experts use SEO Tools. If your content has attractive title, first paragraph with title keyword and at least one sub-heading with title keyword, then your website can be rank. For On page SEO, users can use different plugins.

Off Page SEO

Off page SEO is link building. This is a huge part of SEO and also one of the most difficult. Getting links to your website helps bring in visitors and google ranking. Off page search engine optimization is very difficult but it is safe to boost your website ranking. There are two types of backlinks which are social backlinks and guest posts. In Social Back-links, you can share your links on social medial site. Some website provide guest posting for of page seo.

Technical SEO

Technical SEO is a subset of online search engine optimization and related to on-page factors but different on behind the scenes. In this type of seo, page loading time, page response time, speed load time, uploading detailed sitemaps are major factors. If your site is fast and easy to use, you are halfway to rank your website.

YouTube SEO

Many people don’t realized that YouTube is one of the biggest and world’s most popular search engine. If you have a YouTube channel then you have to use it. It has important role in ranking and traffic. If your video is great and informative then it will keep people on the page longer. There are some major factors in YouTube search engine optimization which are title, description, tags, video tags, video name, thumbnail and hashtags.

There are different SEO types which we use in digital marking like white hat seo, grey hat seo, black hat seo, negative seo etc. Today we discussed, What is SEO and how its work & types of search engine optimization?. If you have any query regarding this article please contact us by commenting.

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